About

SarahKateWatson-Baik

Sarah Kate Watson – Baik

사라 케이트 왓슨 백

Sarah is a Filipina Californian living in Seoul and married to influential Korean architect & Urbantainer CEO, Jiwon Baik.

Trained as a photographer, industrial designer, and urban sociologist at London’s famed Central St. Martins School of Art & Design and Goldsmith’s College, she works as a director in multiple mediums focusing on the convergence between art, design, and culture.

Having lived in Korea since 2006, she has created progressive party brands WhiteNoize, A.N.D. & Spektra which featured colorful music, media art, and fashion that was previously unseen in the Korean club scene.

Sarah wears many hats working as style director, consultant, milliner, lecturer of 20th century fashion culture (@ Kookje Fashion Design), and hosts CJ E&M Global’s K-Style, a TV program that highlights Korean fashion, beauty, & lifestyle trends aired nationwide in America on MNET America, and throughout South Asia on Channel M & Star World.

2014 sees her working on a new project aiming to promote emerging Asian fashion designers.