My Work

Galaxy S6 & Edge ‘First Look’ fashion show

March 28, 2015

Project: Samsung Galaxy S6 & Edge ‘First Look’ fashion show, Seoul Fashion Week FW15

Five colors X five top Korean designers: Heich es Heich X White Pearl, JKoo X Green Emerald, Ressurection X Black Diamond, Push Button X Blue Topaz, & Kye X Gold Platinum.

Role: Consultant, style direction / concept design, PR.

Client: Cheil Worldwide (Samsung Korea)

Photo credit: Samsung


My Work

K-Boom for Schön!

March 1, 2015

K-Boom fashion editorial for Schön! Magazine, issue 26 #luxury

Featuring all Korean fashion designers.

Photography: David Sheldrick

Style Director: Sarah Kate Watson-Baik

Fashion Film Director: Nicole Markoff

Model: Leah Kim Thompson (리아)

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Asian Fashion, Fashion, Philippines

Aranaz, Philippines

October 14, 2014

Had the pleasure to check out the gorgeous handmade bags of Aranaz whilst in Manila.

Mother-daughter trio: Becky, Amina and Rosanna Aranaz keep Filipino tradition and craftsmanship alive whilst creating covetable & contemporary items that work anywhere in the world.

In addition to having a peek around the shop, I had a personal tour from the lovely Amina who is also a co-founder of the School of Fashion and the Arts Manila (SoFA Manila) and an advocate for eco-friendly design and young fashion entrepreneurship.

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My Work

#509 Wonder Room

October 6, 2014

Interior Style Direction: Sarah Kate Watson-Baik

Client: Hotel The Designers, Jongno.